Podcast listeners desire high value content that will really make the listen worth their time. Great sound is critical, along with a high quality introduction, professional editing work, and well thought-out branding to go with your show. Create a High Quality ShowĪudiences are much more tech-savvy these days and expect the quality content that not only ads value to their lives, but is also easy on the ears. So overall, you have to make sure that you have everything ready, which leads us into the next point. It is also critical to create a thorough description of your show so that potential subscribers will immediately be drawn in with a knowledge of what it is that you have to offer them. What will your marketing strategy be? How many episodes will you have on-hand? Where will you be finding your audience? And so on.

This puts a lot more eyes on iTunes, and also includes many of the “New Years Resolution” seekers, looking for new commitments and new things to try.Īlong with timing, you should also carefully plan out how you will be launching.

A great tip from Chris Ducker on launch timing is to take advantage of post-Christmas splurge, when there are thousands of new iPhone, iPad, and iPod users who are excited to sign up to all things new. Therefore, make sure that you have a careful and strategic plan of exactly when and how you will be launching. Even if your podcast is highly successful, it may still reduce your total time in the New & Noteworthy section and will make it harder to get featured overall. We understand how tempting it is to immediately list it once you’ve recorded that first episode successfully. 1.Don’t Rush into the iTunes Podcast DirectoryĪs mentioned, you are only eligible for the New and Noteworthy section for 8 weeks from initial listing. This is why we have created these great tips to help you do some careful planning so that you too can receive all the benefits.

The type of exposure received by the New and Noteworthy section is rare and you have only one shot to capitalize on it. However, many podcasters have found it difficult to reach this spot, and have missed out on the benefits that it can provide. This is a highly coveted spot on the iTunes Store directory which gets you a lot of recognition by millions of users, and allows you to be highly visible for an amazing 8 weeks. When launching your podcast, one of the best features to take advantage of is the New and Noteworthy Section of iTunes. The podcasting trend is growing and Apple has reported that there are more than 1 billion podcast subscriptions currently on iTunes.

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